Springpod is an early careers platform helping students explore career paths through virtual work experience, employer-led programmes and university taster content. My role sat across social content, campaigns, email marketing, events and audience engagement, helping bring student-focused opportunities to life across digital and real-world touchpoints.
This archive brings together the different layers of my work, from social storytelling and campaign delivery to teacher communications, event coverage and performance-led optimisation.
01
EXPLORE THE WORK
SOCIAL MEDIA
CAMPAIGNS
EVENTS
EMAIL MARKETING
CONTENT CREATION
AUDIENCE ENGAGEMENT
Springpod
What I worked on
Social Content
& Digital Engagement
Campaigns
Email Marketing
Events & Experiences
Created student-focused content across Instagram and TikTok, combining short-form video, campaign storytelling and event-led content to increase engagement across both organic and paid social activity. Content also supported partner campaigns involving brands such as Amazon, Siemens, Barclays and Jaguar Land Rover.
Supported multi-channel campaign rollouts across student opportunities, brand partnerships and seasonal campaigns, helping shape messaging, creative assets and audience-facing experiences across digital touchpoints.
Built and supported targeted email campaigns for both students and teachers, helping grow engagement with Springpod experiences, promote new opportunities and encourage sign-ups to teacher and student communities through segmented campaign flows.
Supported live events and activations including UCAS, The Shift Awards and industry-led experiences, creating content that extended in-person engagement across digital platforms. Also contributed to conversations and events held at the UK Parliament around accessibility and innovation within early careers and student opportunities.
