Psycle is a psychology-led personal brand offering online therapy and mental health support.
The client wanted a set of still social visuals rather than reels, with a focus on presenting Psycle’s services, areas of support and awareness-led content in a calm, clear and approachable way.
EXPLORE THE WORK
01
STATIC SOCIAL CONTENT
BRAND CONSISTENCY
SERVICE-LED VISUALS
AWARENESS CONTENT
Psycle
CALM AESTHETIC
VISUAL IDENTITY
Visuals Created
The visual direction needed to feel gentle, professional and emotionally safe.
I created static social media visuals that communicated Psycle’s services and areas of support, while helping increase awareness around the topics the brand could support.
The focus was on clear messaging, soft design and a consistent visual identity that felt reassuring rather than clinical.
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