Krèm is a handcrafted cake brand specialising in artistic, personalised celebration cakes.
When the brand first came to me, it didn’t yet have a clear creative direction or fully defined visual identity.
My role was to help shape how the brand should look and feel, from its aesthetic language and visual consistency to the content that would bring it to life.
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EXPLORE THE WORK
CREATIVE DIRECTION
VISUAL IDENTITY
INSTAGRAM AESTHETIC
CONTENT CREATION
BRAND STORYTELLING
PRODUCT STYLING
Krèm Patisserie
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Defining the
Visual Direction
With no established creative direction in place, the focus was to create a visual language that felt intentional, warm and consistent.
I worked on shaping the overall aesthetic of the brand, including its colour direction, styling, content feel and Instagram presentation, so the page could move from individual cake posts into a more cohesive brand presence.
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Content Created
I brought the visual direction to life through social-first content, including videos, Instagram visuals, product styling and storytelling-led posts. Each piece of content was created to highlight the detail, care and personality behind Krèm, while making the overall feed feel more polished, recognisable and aligned.
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